TrusVera Group designs and runs multi-channel B2B lead generation programs that reach your ideal buyers across email, LinkedIn, phone, and content syndication. We deliver verified, sales-ready contacts. Your team closes them.
The word lead generation is overloaded. It has been used to describe everything from buying a contact list to running a six-month inbound content program. At TrusVera Group, we use it to mean one specific thing: a structured, repeatable outreach program that puts verified, in-market contacts into your sales team's hands through multiple coordinated channels, at a volume and velocity your team can work.
The difference between lead generation that works and lead generation that wastes budget is almost entirely about what happens before the first message goes out. Who are you targeting, exactly. What channel are they most reachable on. What message speaks to the problem they are actually trying to solve right now. TrusVera Group answers all three questions before a single sequence is launched.
The result is a campaign that reaches the right people, in the right place, with the right message, and delivers replies, meetings, and qualified contacts directly into your CRM, without your team having to build, manage, or optimise any of it.
Before we talk about what good lead generation delivers, it is worth being honest about what the alternative costs.
The average B2B sales rep spends 40 percent of their time on prospecting that goes nowhere. That is two days every week not spent closing.
When bad leads enter the CRM, your forecast becomes unreliable. Quota calculations break. Management loses confidence in the numbers.
Nothing demoralizes a sales team faster than a pipeline full of contacts who will never buy. Bad leads drive good reps out the door.
Every unqualified lead you pay for and then discard is direct cost with no return. The real cost of bad lead generation is three times the price of the list.
TrusVera Group's lead generation programs are built specifically to avoid all four of these failure modes. Here is how.
We do not pick one channel and hope for the best. Every TrusVera Group lead generation program combines the channels that reach your buyers most effectively, managed and optimised as a single coordinated campaign.
Personalised multi-touch email sequences sent to verified, role-matched contacts. Every sequence is written specifically for your ICP, not repurposed from a generic template.
We write, test, and manage the sequences. You receive the replies.
3 to 7 touch sequence per contactConnection requests, InMail, and follow-up messages targeted at senior buyers who are active on LinkedIn and match your buyer persona.
We run the outreach from a managed profile or your own, whichever you prefer.
Director to C-suite targetingDirect phone outreach by trained SDRs who can qualify, handle objections, and book meetings in real time. Not a call centre. A dedicated team that knows your product.
SDRs are briefed on your product, your ICP, and your objection-handling playbook before the first call.
Dedicated SDR per campaignYour whitepapers, reports, and guides distributed across our publisher network to capture leads who are actively researching your category of solution.
We match your content to the right audience segment and gate it behind a lead capture form on partner properties.
150M+ buyer profile reachEvery TrusVera Group lead generation campaign follows a structured launch sequence. Here is exactly what gets done and when.
Most campaigns deliver the first qualified lead within 72 hours of launch. Your weekly pipeline report lands every Friday.
Verified technology buyer records we draw from to build every campaign contact list.
Every contact verified for email deliverability and employment status before the first outreach.
Personalised, ICP-matched outreach consistently outperforms generic cold sequences.
From campaign kickoff to first qualified lead in your CRM, typically within 72 hours.
Generating leads is only one part of a working pipeline. The contacts TrusVera Group delivers through lead generation are enriched with Account Profiling data before they reach your sales team. When combined with our Intent Data service, every outreach goes to accounts already showing active buying signals, not just accounts that match your ICP on paper. And once a lead replies, our BANT qualification process confirms they are ready to buy before the meeting is booked.
Tell us what you are working on and we will take it from there.