TrusVera Group distributes your whitepapers and research reports to verified, intent-matched technology buyers across four channels, captures a verified lead from every download, and delivers a qualified contact list directly to your sales team.
Every week, B2B technology companies publish research reports, whitepapers, and guides that their buyers never see. The content is good. Sometimes it is exceptional. But it sits on a resource page, gets shared once on LinkedIn, and generates eleven downloads in its first month, eight of which are from your own team.
The problem is almost never the content. It is the distribution. Without a structured promotion program targeting the right buyers through the right channels, even the most valuable whitepaper produces a trickle of downloads from contacts who were already in your ecosystem. It does not reach the in-market buyers who have never heard of you but would download it immediately if it showed up in the right place.
TrusVera Group's whitepaper promotion service is the distribution engine your content team does not have. We put your whitepaper in front of verified, intent-matched buyers through four coordinated channels, capture a verified lead from every download, and deliver a qualified contact list to your sales team, typically within 72 hours of campaign launch.
Distribution is not a nice-to-have for content marketing. It is the only thing that determines whether your content generates pipeline or just generates compliments.
TrusVera Group does not choose one channel and hope. Every whitepaper promotion program uses all four channels simultaneously, managed as a single coordinated campaign with unified reporting.
Your whitepaper distributed across our network of B2B technology publisher properties, industry newsletters, and content aggregators. Every placement is targeted to the vertical and buyer role your content was written for.
We match your content topic to publisher audiences with the highest concentration of your ICP before a single placement goes live.
150M+ buyer profile reachYour whitepaper promoted directly via email to contacts from our verified buyer database who are actively researching your content category right now. Intent-matched distribution converts at three to five times the rate of broad syndication.
Every contact on the email distribution list is verified, role-matched to your ICP, and flagged as showing active intent in your category.
Intent-matched targetingSponsored content and document ads targeting senior technology buyers on LinkedIn by job title, seniority, company size, and industry. Your whitepaper reaches the people who make the decisions, not just the people who read about them.
We manage the campaign setup, audience targeting, budget allocation, and creative optimisation across the campaign lifecycle.
Director to C-suite targetingProgrammatic display and native advertising that promotes your whitepaper to in-market buyers across the web based on behavioral and firmographic targeting signals. Runs continuously alongside other channels to maximise total reach.
We set up, manage, and optimise the programmatic layer so your content stays in front of buyers throughout their research cycle.
Continuous campaign optimisationMost content syndication programs generate leads that sales teams immediately ignore. A job title that does not match your ICP. An email address that bounces. A company that is the wrong size, the wrong vertical, or nowhere near a buying decision. The leads arrived, which technically fulfills the contract, but they never had any chance of converting.
TrusVera Group treats lead quality as the primary deliverable, not a secondary consideration. Intent-matched distribution means we only promote your content to contacts actively researching your category. Verified contact data means every lead we deliver is confirmed accurate before it arrives. And BANT pre-screening is available for campaigns where sales readiness is the priority.
We only promote your whitepaper to contacts who are actively researching your content category. Not everyone who fits your ICP on paper. Only those currently in-market.
Every lead captured from a whitepaper download is verified for email deliverability, employment status, and role accuracy before it is included in your delivery. No ghost inboxes. No outdated job titles.
For high-value content campaigns, we offer BANT pre-screening on every lead: confirming that the downloader has budget, authority, active need, and a timeline before handing the contact to your sales team.
Every campaign is monitored in real time for download rate, lead quality, and channel performance. Underperforming placements are replaced. High-performing channels receive additional budget automatically.
Every TrusVera Group whitepaper promotion program delivers the same four outputs. No surprises. No vague reporting. Just a clear, actionable set of assets your sales and marketing teams can use immediately.
Every person who downloaded your whitepaper, delivered with full contact details: first name, last name, work email, job title, company name, and LinkedIn profile. All contacts verified before delivery.
CSV and CRM-ready formatA full breakdown of campaign performance: total downloads, downloads by channel, downloads by day, top-performing placements, and audience engagement metrics. Delivered weekly during the campaign.
Weekly PDF reportWhich companies downloaded your content, how many contacts from each company engaged, and which accounts showed the highest engagement level. Feeds directly into account-based targeting.
Account list with engagement scoresEvery lead scored against your ideal customer profile using firmographic and engagement data. Your sales team receives a prioritised list, not a flat download log.
Scored and ranked lead listEvery verified lead captured from a whitepaper download enters TrusVera Group's full pipeline intelligence system. Leads are enriched with Account Profiling data before reaching your team. High-value leads can be BANT-qualified before a sales call is made. And intent data signals help your team prioritise which leads to call first and which to nurture. Your whitepaper starts the conversation. We make sure it goes somewhere.
Tell us what you are working on and we will take it from there.